Brief
Casting & choreographing a young group of female dancers for Sunkissed’s latest TV Commercial.
Challenges
We had very limited time to cast, prepare and choreograph the project.
Strategy
Working closely from the animatic, we prepared the choreography to best suit the faced paced edit structure. We created multiple versions with a wide variety of combinations to enhance the product to its fullest in the advert.
Results
Client feedback: “I Just wanted to thank you and the team for a great job. All the girls were very positive, professional and talented. You are a dream to work with.”
Advertising Agency: FKC London
Casting: AJK Agency
Choreographer: Alex Kordek @ AJK
Assistant Choreographer: Matt Walker @AJK
Dancers: Charlotte Hawthorne, Tanya Cumberland & Sophie Hind @AJK