Brief
To choreograph an interactive flashmob fashion show with dancers & models displaying the latest collection for Masaba Gupta.
Challenges
To rehearse the two six minute performances and perform them on the same day within an 8 hour period including: set-up, costume fittings, lighting/sound checks, and hair & make-up.
Strategy
We implemented a two tier stage on different levels sandwiching the main bar so the audience were engulfed by the performance.
Throughout the performances the dancers & models moved between the two stages weaving through the audience interacting with guests and giving the opportunity for the garments to be seen up close.
Results
We had fantastic feedback from the show and were told by many guests that “they had never experienced such a eclectic mix of choreography” before.
Although it was a challenge to get so much done in a short space of time we delivered two high quality shows with ease and style.
PRODUCTION
AJK Agency
CREATIVE DIRECTOR & Choreographer
Alex Kordek @ AJK
ASSISTANT CHOREOGRAPHER
Jordan Cather @AJK
DANCERS
Lauren Clements Hill, Laurel Dean, Jade Parker, Francesca Hoffman, Chelsea Lambadini, Gabriella Harman, Elliot Powell, Tom Bowen @AJK