To choreograph an interactive flashmob fashion show with dancers & models displaying the latest collection for Masaba Gupta.

To rehearse the two six minute performances and perform them on the same day within an 8 hour period including: set-up, costume fittings, lighting/sound checks, and hair & make-up.

We implemented a two tier stage on different levels sandwiching the main bar so the audience were engulfed by the performance.

Throughout the performances the dancers & models moved between the two stages weaving through the audience interacting with guests and giving the opportunity for the garments to be seen up close.

We had fantastic feedback from the show and were told by many guests that “they had never experienced such a eclectic mix of choreography” before.

Although it was a challenge to get so much done in a short space of time we delivered two high quality shows with ease and style.


AJK Agency


Alex Kordek @ AJK


Jordan Cather @AJK


Lauren Clements Hill, Laurel Dean, Jade Parker, Francesca Hoffman, Chelsea Lambadini, Gabriella Harman, Elliot Powell, Tom Bowen @AJK